
Lee County · Southwest Florida
Rick Harrison III
Real Estate Agent · Builder Since 15 · 100+ Closings
I help buyers and sellers move smart in Southwest Florida, with the data, the local know-how, and the honesty most agents won't give you. Backed by a lifetime of building homes and 41+ five-star Google reviews.
As Featured In · Award-Winning · Locally Trusted




Ranked #1 Best of Florida · 3 of the last 4 years · 41+ Five-Star Google Reviews
Why I'm In This Business
The unusual mix that helps me see what most agents miss.
I started building homes at 15, framing them from the ground up in Connecticut. Over the years I worked my way into remodeling, then finish carpentry, picking up new trades and skills as I went. I knew houses from the studs out before I knew anything about selling them.
After college I taught for four years. I loved it, but construction was in my blood, so I went back to it. Eventually I moved into sales and marketing for a Fortune 500 company, which is where I learned how to actually communicate value and run a process that doesn't waste people's time. Then my family and I moved down to Southwest Florida, and I brought all of it with me into real estate.
That mix is unusual. The builder in me sees the problems most agents walk right past, the seawall, the roof age, the cut corners behind the drywall. The teacher in me wants you to actually understand what you're buying or selling, not just sign where I point. And the marketer in meknows how to position a home so it sells for more, or find the one that fits before someone else does.
Over 100 families have trusted me with their move into or out of Southwest Florida. I've been recognized as a #1 Best of Florida agent three of the last four years with 41+ five-star Google reviews. None of that matters if I'm not the right fit for what you're after, but if you're moving here, buying, or selling for top dollar, I'd love to help you do it without the usual runaround.
My promise: I won't fabricate numbers. I won't push you. I won't disappear after closing. And I'll tell you the real downsides before you fall in love with a home, or list one.
How I Work
What makes working with me different.
The CPR System
Every client I work with, buyer or seller, runs through CPR: Cost-Optimization (you never overpay or under-list), Property Selection (the right home or the right pricing strategy, backed by data), and Reassurance (you always know where you stand and why). It's the framework that keeps the biggest financial decision of your life from becoming the most stressful one.
A Small Team, Trained by Rick, Powered by AI
I run a small, tight-knit team, every member hand-chosen and personally trained by me. That means clients never wait, always get expert advice, and benefit from a process I've enhanced with AI and modern technology. The result is an experience that's both deeply personal and unusually efficient.
20 Years of Construction Eyes
Before real estate, I spent 20 years building and remodeling homes. I started framing at 15 in Connecticut, worked into finish carpentry, then sales and marketing for a Fortune 500. Today I see the seawall, the roof age, the cut corners behind the drywall, the problems most agents walk right past.
The Teacher's Approach
I taught for four years after college. That experience built into me the habit of making sure you actually understand what you're buying or selling, not just signing where I point. Every Strategy Session is part education, part planning. You leave clearer than when you came in.
The Team
Meet the people behind your move.
A small, hand-picked team, personally trained by Rick, so you always work with an expert who knows Southwest Florida, never a runaround.
More About Rick
Go deeper.
Reviews & Testimonials
41+ Verified 5-Star Reviews
Read every review, watch video testimonials, and share your own. Out-of-state relocations, new construction, downsizers, trade-ups, every type of SWFL transaction.
Reviews & Testimonials →Make an Impact
How We Give Back
A portion of every transaction supports local Lee County charities and community organizations. Here's how, and who.
See Impact →Ready When You Are
Let's see if we're a fit.
Book a free 45-minute Strategy Session. No pressure. No sales pitch. Just a real conversation about your move.
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