It starts with what your home is actually worth today, an expert-reviewed value on real recent sales. Then a plan built around your situation and your timeline.
Instant estimate on screen, then reviewed by Rick within 24 hours. No obligation, no lead auction.
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Get an instant estimate built from the homes that actually sold near you, then a custom report reviewed by Rick himself. Every seller decision on this page starts with this number, so start here.
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"Rick had our home priced right from day one, marketed it aggressively, and we were under contract in 11 days, $18,000 over asking. He communicated with us every step of the way."
"We were nervous about competing with new construction. Rick walked us through a strategy that made our home stand out, and we sold for more than we expected in a tough market."
"What I appreciated most was the transparency. Rick told us exactly what to expect, didn't overpromise, and delivered. The marketing package was unlike anything we'd seen from other agents."
The Actual Numbers
Straight from my MLS production report. The benchmark is the entire MLS over the same period, so you can see how my listings actually did against the market.
97.6%
of list price on my listings
vs 95.8% MLS average, same period
68
closed transactions
since 2020, both sides of the deal
$22.7M
in closed volume
Lee, Collier, Charlotte, Hendry
A sample of homes I listed and sold
| City | Listed at | Sold for | % of list | Days on market | Closed |
|---|---|---|---|---|---|
| Fort Myers | $699,000 | $699,000 | 100% | 7 | Mar 2025 |
| Fort Myers | $725,000 | $707,500 | 98% | 16 | Jun 2024 |
| Cape Coral | $425,000 | $425,000 | 100% | 5 | Jun 2024 |
| Cape Coral | $415,000 | $416,000 | 100% | 20 | Dec 2023 |
| Cape Coral | $375,000 | $375,000 | 100% | 19 | Mar 2026 |
| Fort Myers | $329,900 | $335,000 | 102% | 5 | May 2022 |
| North Fort Myers | $340,000 | $340,000 | 100% | 61 | Dec 2025 |
| Cape Coral | $225,000 | $235,000 | 104% | 3 | Apr 2021 |
Closed MLS transactions from my Agent Production Report, 2020 to 2026. A sample of listing-side sales, not a complete list. Past results are not a guarantee of any future outcome, and every home and market is different.
Seven steps. Full transparency. No surprises. Here's exactly what working with us looks like from first conversation to closing day.
We start with real-time SWFL market data, not a Zestimate. You'll know exactly what your home is worth, why, and what the competition looks like before we ever discuss a price.
We walk your property and produce a written report: what to fix, what to skip, and the projected ROI on every decision. Smart prep earns you thousands at closing.
Professional photography, video, 3D tours, paid Facebook and Google campaigns, our active buyer pipeline, and targeted digital marketing. Your home gets seen by the right buyers.
We manage every showing, screen every buyer, and feed you real feedback weekly. If adjustments are needed, we make them, proactively, not reactively.
We break down every offer side-by-side, price, terms, financing, contingencies, and negotiate to protect your net proceeds. The highest offer isn't always the best offer.
Once under contract, we protect your deal through every contingency. You won't get blindsided by inspection issues or appraisal gaps, we anticipate and prepare for them.
We coordinate every detail through the final walkthrough, closing paperwork, and your move. You know exactly what to expect and when. Then we hand you a check.
Grab the guide built for exactly where you are. Each one is free and takes about ten minutes to read.
Get our complete Listing Package, meet the team behind your sale, see the full marketing plan, the pricing strategy, and the guarantees. Know precisely what you get, and why it wins, before you ever sign a thing.
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Competing against new construction in America's first solar-powered town requires a system most agents don't have. We built one specifically for Babcock Ranch homeowners.
No hidden fees. No bait-and-switch. Every package includes our Communication Guarantee and Easy-Exit Listing Agreement.
Most sellers choose this package.
Not sure which package is right for your home? Every Seller Strategy Session includes a package recommendation based on your property, timeline, and goals.
See exactly what every listing includes, get our full Listing Package →
What does the Seller Strategy Session cost?
Nothing. It's a 45-minute conversation where we analyze your property, review current market conditions, and outline exactly what it would take to maximize your sale. No pressure, no obligation.
Do you actually have buyers for my home in your database?
Often, yes, and we will show you. Be skeptical when an agent claims one specific buyer is waiting for your specific home, because that is usually a line to win the listing, and one buyer is the wrong goal anyway. A single interested buyer has no reason to compete on price. What actually drives your number up is a lot of qualified buyers seeing your home in its first two weeks. That is what we bring: a YouTube channel ranked #1 for Greater Fort Myers real estate that puts roughly 12 new relocation buyers into our pipeline every week, all of them actively shopping SWFL. At your Strategy Session we will pull up the buyers in our database whose saved search matches your home, on screen, so you can see the demand for yourself instead of taking our word for it.
How is your commission structured?
Our listing commissions are 2.5%, 3%, or 4% depending on the package you choose. These are your listing-side commissions only, buyer's agent compensation is separate and discussed during your Strategy Session based on current market conditions.
What is the Easy-Exit Listing Agreement?
If you're ever unhappy with our service, you can cancel your listing agreement with 24-hour written notice, no penalties, no tricks. We earn your business every single day, not just at signing.
How long does it typically take to sell a home in SWFL?
It depends on your market, price point, and condition, but our median days on market for properly priced homes in active communities is 11-28 days. We'll give you a realistic expectation based on your specific neighborhood at your Strategy Session.
Do I need to do anything to prepare before the Strategy Session?
Just show up. If you want to come prepared, jot down your timeline, any major updates you've made to the home, and your biggest question or concern. We'll handle everything else.
Do you only work in certain areas of SWFL?
We're active throughout Lee and Collier Counties, Fort Myers, North Fort Myers, Cape Coral, Babcock Ranch, Bonita Springs, Naples, Estero, and beyond. If you're in SWFL, we can help.
Book a free 45-minute Seller Strategy Session. No sales pitch. No pressure. Just clarity on your home's value, a realistic timeline, and a strategy built around your specific situation.
Book My Seller Strategy Session →Take the 2-minute quiz instead. You'll get a personalized selling strategy, the right resources, and a clear next step, matched to exactly where you are right now.
Takes 2 minutes. Gets you a personalized result. No email required to start.
Seller Questions