The Complete SWFL Relocation Budget: Every Cost You Need to Plan For
Most buyers budget for the mortgage payment and miss the other 40%. In Lee County, a $370,000 home costs $3,884 per month all-in when you add property tax, insu…
SWFL Real Estate Insights
The SWFL Blog
Market updates, neighborhood guides, relocation tips, and Florida homeownership insights from Rick Harrison III.
Off the Record: The 3 A.M. Math
At 3 A.M. with a newborn in your arms, you start doing a different kind of math. Not the sleep math or the schedule math — the kind that makes you realize you c…
This Week's Best Under-Market Real Estate Deals in Southwest Florida | Fort Myers, Naples & SWFL
Rick Harrison rounds up the top comp-verified real estate deals in Southwest Florida this week. Fort Myers, Naples, Marco Island & more. Priced below market.…
Relocation Realtor Fort Myers: Your Local Guide to Moving
Moving to Fort Myers? A local relocation realtor breaks down real 2026 prices, insurance costs, and neighborhoods to help you plan your move.…
Cost to Sell a House in Cape Coral: a Real Seller's Breakdown
What does it really cost to sell a house in Cape Coral? Real commission, closing cost, and prep numbers from a local agent, plus what your equity looks lik…
Babcock Ranch Problems: An Honest Look Before You Buy
The real problems with Babcock Ranch, from the 5-layer fee stack and CDD costs to resale, location, and insurance. Honest numbers from a local agent.…
Cape Coral vs Fort Myers: The Honest Comparison for Relocating Buyers
At a glance Cape Coral and Fort Myers look priced about the same, but for the same home in the neighborhoods buyers actually want, the greater Fort Myers area r…
This Week's Best Under-Market Real Estate Deals in Southwest Florida | Fort Myers, Naples, Cape Coral
Rick Harrison rounds up this week's top comp-verified under-market homes in SWFL. Fort Myers, Naples, Cape Coral, and more — see the best deals now.…
Off the Record: The Time I Can't Buy Back
This week Rick has potty-training wins, a baby getting ready to crawl, and an honest confession about the hours he almost let slip by. He also pulls back the cu…
Cape Coral Canal Homes — What to Know Before Buying Waterfront (2026 Guide)
Cape Coral has more canals than Venice, but here's the shock: a $450,000 "waterfront" home can cost you $32,000 in utility assessments, $8,000/year in flood ins…
Off the Record: The 4 A.M. Question
At 4 a.m. with a newborn on his chest, Rick wrestled with a question that's been following him all week: do the moments that don't feel productive actually matt…
Florida Homeowners Insurance — What Out-of-State Buyers Must Know (2026 Guide)
Most out-of-state buyers learn about Florida's hurricane deductible the hard way: a 2% deductible on a $400,000 home means you pay the first $8,000 out of pocke…
Off the Record: The Hours I'm Not Counting
Rick used to track everything — lifts, runs, sleep hours. Lately, none of it's getting logged. But the hours he's not counting? They might be the ones that matt…
Off the Record: The 3 AM Trade
I've been staying up until 3 AM most nights this week, telling myself I need the space. But the trade I thought I was making isn't working — and it's showing up…
Uncategorized
Buying and Selling a Home
Why Most People Approach Buying and Selling a Home Backwards Here’s what nobody tells you about buying and selling a […]…
Market Updates
What “Building Security” Really Means in Southwest Florida Right Now (2026)
After 6 months of chaos — new baby, moving, building — Rick Harrison shares what “building security” really means in 2026 and why more families are …
Home Buying Tips
The Complete SWFL Relocation Budget: Every Cost You Need to Plan For
for regular mowing, edging, and trimming. DIY lawn care: $30–$60/month (equipment, fertilizer, supplies) Professional lawn service: $80–$150/month Full-service …
Home Buying Tips
Wind Mitigation and 4-Point Inspections — Why Florida Buyers Need Both (2026 Guide)
Here’s What Most Out-of-State Buyers Don’t Know About Florida Home Insurance I’ll be direct with you: If you’re moving to […]…
Best Buy of the Week
Best Buy of the Week: Save Up to $50K with Taylor Morrison's Summer Savings Event
If you’re planning a move to Southwest Florida, timing can make a massive difference in your bottom line. This week’s […]…
Uncategorized
Selling and Buying a Home at the Same Time
The Real Problem Nobody Tells You About Selling and Buying at the Same Time Most people ask me: “Should I […]…